Baja Fresh
When Wendy's International purchased the Southern Califronia chain of Mexican Fast Food Grills, they were looking into creating a brand identity to franshise and roll out nation wide in a series of stand alone restaurants. This design creates a unique and highly recognizalable trademark structure. As a brand it is more than a building with a logo on it. The building is the logo, as well as, an environment as distinctive and enjoyable as the food that they serve.